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About
The current apparel market has presented the same image, message and graphic
content
across the board for the last decade. I AM™ is positioning itself to be
the leader
as
a "light in the darkness" of an industry who has more followers than
innovators. Our consumers look for the cool factor when shopping for clothing
but also look
for clothing
that fits their lifestyle and personal aesthetic. This overlooked and growing
portion of the population take particular interest in being socially, economically,
environmentally
and/or health conscious, while not sacrificing their everyday cool or living
up to the
superficial norms of the day.
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